SETPIECE / CREATIVE DIRECTION / THREE PRODUCT PHOTOGRAPHS
Objective
Create three distinct product worlds, with the reference and complete direction in one brief.
Product category
Fragrance, beauty and skincare / product photography
Products
QHUE New York Extrait de Parfum, Fenty Beauty Primer and Shiseido Benefiance.
Mood / style
Sculptural forms, deliberate colour, tactile materials and clear product identity.
Reference photographs
01 / In the RedQHUE New York Extrait de Parfum02 / Real or Rendered?Fenty Beauty Primer03 / Soft PowerShiseido Benefiance
A fictional Setpiece demo built around existing photography by Brandon Harrington. Direction is written around the images for this example; featured brands do not endorse Setbrief.
Objects of DesirePRODUCT PHOTOGRAPHY / DEMO BRIEF
Photo 1: In the Red
Hero
Product(s):
QHUE New York Extrait de Parfum
Styling:
Three sculptural bottles in a row, each a different colourway.
Props:
None.
Composition:
Three bottles in a row; reflections doubling them on a glossy red surface.
Lighting:
Hard, warm key on a coral gradient.
Background:
Coral-to-red gradient; glossy red reflective surface.
Must include
All three bottles. Clear labels. Full reflections.
CREATIVE DIRECTION
Reference photography · Brandon Harrington
A completed fictional example. Reference and direction are shown together for this demo.
Objects of DesirePRODUCT PHOTOGRAPHY / DEMO BRIEF
Photo 2: Real or Rendered?
Social
Product(s):
Fenty Beauty Primer
Styling:
One clear primer bottle framed by a sculptural pink coil.
Props:
Pink sculptural coil; discreet acrylic support.
Composition:
Frame the primer inside the pink coil. Keep the product as the sole focal point.
Lighting:
Controlled highlights reveal the clear packaging and sculptural forms.
Background:
Soft blush pink; clean, seamless backdrop.
Must include
One product. Legible label. Full shape of the coil.
CREATIVE DIRECTION
Reference photography · Brandon Harrington
A completed fictional example. Reference and direction are shown together for this demo.
Objects of DesirePRODUCT PHOTOGRAPHY / DEMO BRIEF
Photo 3: Soft Power
Hero
Product(s):
Shiseido Benefiance
Styling:
Warm metallic accents, pale surfaces, and ribbed glass.
Props:
Ribbed glass panel in front of the products.
Composition:
Group the products behind ribbed glass. Let the vertical lines give quiet structure.
Lighting:
Soft, diffused light on blush pink; keep reflections low.
Background:
A warm blush-pink surface and backdrop.
Must include
All products. Readable labels. Ribbed-glass texture.
CREATIVE DIRECTION
Reference photography · Brandon Harrington
A completed fictional example. Reference and direction are shown together for this demo.
